The message for my ad is to show why cigarettes are so harmful to someone's body and to the environment. There are so many people who become sick from smoking cigarettes. A lot of people die from lung cancer, and it is one of the most common diseases to die from. People know how harmful they can be, and that is why they keep buying them. It is a horrible addiction and it's even harder to stop smoking once you've started. Companies are smart and know people will continue to buy them so that is why there are so many different brands of cigarettes. The most popular brands of cigarettes are Marlboro, Newport, and Camel. It is even worse for teen smokers who are especially underage. According to new results from the Monitoring the Future Study at the University of Michigan, Marlboro is the cigarette of choice for high school students. Marlboro is the favorite with 65%. Newport comes in second with 13%. Camel comes in third with nearly 10%.
I believe this particular ad would be effective because of the picture that is displayed in the ad. It is very visible to the viewers and I believe it has an instant impact on them. The ad also displays the damages that come from smoking at such a young age. When people start smoking when they are younger, it tends to catch up on them a lot faster than if they didn't smoke when they were young. The title is also very important to my ad. It is bold and gets right to the point. As soon as a viewer sees that, it will get them to read and view the rest of the ad.
The problems that arose from when I was going from concept to design was where I was going to put everything on the ad. I had to make sure that the ad would catch the viewers eye and make them want to look more in to it. I had to make sure my visual was easily seen and that my title was easily read and catchy at the same time. I had to connect the copies with the title to make them seem similar in concept.
#2
I learned a lot about advertising as a form of public communication from working on my parody ad. I realized how hard it is to create an effective ad that will be viewed by others. It takes a lot of time to come up with an effective ad and a lot of thoughts go in to every ad. Usually when I would look at ads I would think, "Wow, that sure took them a whole two minutes to make that." Now I know that every ad takes a lot of time to develop and create a concept that you want the viewer to realize. Public communication has a lot to do with advertising also. If you want your product or corporation to be successful, then you most likely need a great ad to expand your income. Advertising does take a lot of money, but it helps make money when it is all said and done.
The ethics of advertising are also very important. There is so much work that goes with every ad. I never realized that there were so many steps. The different steps that I learned from creating my own parody ads were: decide on your communication objective, decide on your target audience, decide on your format, develop your concept, develop the visual, develop the headline, develop the copy, and different mistakes that you need to avoid. It is a lot of hard work but it can also be fun and entertaining.
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